Roll-up displays are an effective way to showcase your brand or product at events, exhibitions, and presentations. they’re portable, easy to assemble, and provide a professional backdrop to your marketing message. however, designing roll-up displays isn’t always straightforward. there are many common mistakes that can compromise the impact of your message and detract from your overall display.
To help you avoid these mistakes, we’ve put together this guide on what to look out for when designing roll-up displays.
1. poor image quality – if your display features images that are blurry or pixelated, it can detract from the overall message and turn off potential customers. always use high-res images that are clear and crisp.
2. too much text – don’t cram your roll-up display with too much text. people will struggle to read it and may lose interest quickly. instead, use a limited amount of text that is easy to read from a distance.
3. lack of company branding – your roll-up display should feature your company branding prominently. use your logo and colours to create a consistent and professional look across all your marketing collateral.
4. no clear message – think about the key message you want to convey with your roll-up display. make sure there is a clear call-to-action that tells people what you want them to do next, whether it’s to visit your website or get in touch with your sales team.
5. poor layout – the layout of your roll-up display is crucial. use hierarchy to guide the eye towards the most important information first. make sure the design is balanced and the text and images are positioned in a way that is easy to read and visually appealing.
6. ignoring the audience – consider the audience you’re targeting with your roll-up display. are they potential customers or industry professionals? tailor your message to their needs and make sure your display is appropriate for the audience.
By avoiding these common mistakes, you can create roll-up displays that are engaging, visually appealing, and effective at communicating your message. invest time in the design process and work with a reputable display supplier to ensure your displays stand out from the competition.